Just as important as a functional, contemporary homepage is the linking of the website to social media. Social networks have become a key component of the Internet and an integral part of online marketing. Individual, active contents on the current web pages are more necessary than ever. However, there are more and more potential platforms. Facebook, Instagram, Pinterest, Snapchat, Twitter, Tumblr and YouTube as well as business platforms such as LinkedIn and XING are suitable for this.
It’s more than just a trend – posting, liking, sharing and commenting have become a daily routine. And there is no way around market leaders such as Facebook and YouTube.
But which messages address the audience and stick to them, which contents are viewed, liked and/or shared? Studies have shown that only around 17% of the target group retains word information, while moving images, i. e. films and videos, have a success rate of around 80%. If the viewer adds a like or a comment, or if the content is shared, the memory of it rises to an optimum of over 90%.
With AKTIV’s own film production department, we can provide you the opportunity to create content specifically for this purpose. And in Face2Face marketing, we offer you solutions to optimally integrate social media into your exhibition booths.