Media Strategy

target group approach

Careful media planning is a prerequisite for lasting success of your advertising. AKTIV supports you in the planning and execution of advertising campaigns using traditional and new media. We draw up detailed media plans for your project – taking into account defined marketing goals and target group analyses. Measures Above-the-Line with diversified target group approach and Below-the-Line with direct communication for your target group lead to the best-possible communication mix.

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