Conventional Advertising

print and outdoor advertising

Holding a magazine in your hand or reading a printed ad is often more tangible than a digital presentation. This is the big difference compared to digital media. Haptics is another characteristic feature of print media and is particularly attractive due to new printing techniques and special effects. Print and outdoor advertising quickly catches the eye – and creative direct marketing is quickly received by the recipient.

In the age of digitalization, classic advertising is not redundant. Therefore AKTIV realizes integrative solutions for a goal-oriented marketing mix including all necessary communication activities for the relevant media channels – for an optimal cross-media marketing.

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